More than 100 billion messages are exchanged on WhatsApp every day. WhatsApp has gradually become an integral part of our lives, isn’t it? Be it an individual trying to get in touch with a friend in the US or a business establishing a connection with a local customer, WhatsApp has made conversations easy for all!
If you are a company offering international services and look forward to connecting with customers instantly without incurring any cost – WhatsApp is the right tool for you. Given the rapid technological advancements, customers are getting more accustomed to making purchases at the tap of their mobile screens. But thanks to WhatsApp, businesses can now close their virtual deals smoothly. Want to understand how you can leverage WhatsApp for sales? Read on to learn more.
Why Choose WhatsApp For Sales
Considering the pandemic milieu across the globe, there has been a significant shift in consumer needs and sentiments. They now look forward to online engagement with businesses. Hence, the sales teams are expected to be more helpful in their approach. The objective should be to guide the customer through the sales process and not convince them to buy a product or service. And this is exactly where WhatsApp comes into play.
WhatsApp is the third-most-popular social networking site worldwide after Facebook and YouTube. There’s no denying that brands should consider interacting with customers through the app that they already tend to like. Now, when it comes to sales, establishing a healthy relationship with customers is extremely essential. The best part about WhatsApp is that it enables fast, convenient, and informal interactions which ultimately lead to stronger customer relations. Let’s look at some more reasons why you should encourage sales on WhatsApp:
- Being highly cost-effective, WhatsApp saves you from the burden of additional expenditures invested in conducting conversations, thereby contributing to a lot of business profit.
- It is simple to use and has rich-media features such as text, images, gifs, and video sharing. WhatsApp allows you to conduct personalized conversations with potential customers.
- With end-to-end encryption, all user data is secured. It is safe for businesses to communicate with consumers. In turn, it helps attract customers’ trust better.
- WhatsApp enables businesses to master two-sided conversations and perform direct interactions with customers. This tends to strengthen business credibility.
Easy Tips For Selling On WhatsApp
WhatsApp is a widely used platform with 2 billion active users across the globe. It has successfully turned into a selling hub for businesses. Gone are the days when WhatsApp was simply an SMS platform. Did you know as per a study, WhatsApp Business can increase sales by 27% and conversion rates by 20%?
Have you been planning to utilize WhatsApp to skyrocket your sales? Let’s look closely at some of the best tips for selling on WhatsApp:
1. Establish business visibility
The first step to kickstarting sales on WhatsApp is to set up a WhatsApp business profile. We recommend you get a new phone number solely dedicated to your business purposes. Once you install and open the app, you would be required to verify your number, select a business name, and set up a profile picture. You can further move to the ‘settings’ section to set up:
- Your business timings
- A welcome message that needs to be sent out to customers as soon as they initiate a conversation
- Quick responses to answer your customers’ FAQs
Next, you should consider creating a catalog to showcase your product or service on WhatsApp. Earlier, businesses could send product photos one at a time. But now, customers can view the full business catalog within the interface. A catalog makes it convenient for your customers to interact with your business. WhatsApp Business allows you to upload a maximum of 500 products or services to your catalog. Here are a few steps to add a product or service to your catalog:
- Go to WhatsApp Settings > Business Tools
- Tap Catalog > Add new item
- Use the plus icon to add images
- Remember to name your product or service and consider filling up optional details such as description, website link, etc
2. Use the power of Facebook ads
Facebook can prove to be an essential medium to drive traffic to your WhatsApp business profile. All you need to do is to leverage a “Click-to-WhatsApp” ad! Crafting a business ad on Facebook with a “Send Message” button can help you initiate instant conversations on WhatsApp. This, in turn, tends to accelerate the purchase process and increase conversions. One thing that you need to make sure of is to connect your WhatsApp account to your Facebook page.
3. Offer product demonstrations
Thanks to its rich media features, WhatsApp enables you to instantly forward product demonstrations to your customers. To offer quality information on your product or service, you can share different images and educational videos with your audiences. Product demonstrations clear the way to generate excitement about your product or service. Moreover, they enable you to respond to different product-related queries at the exact moment when your prospective buyer needs your assistance. This leads to better business engagement which, in turn, accounts for higher conversion rates.
4. Leverage QR advertising
The more hassle-free it is for people to reach you, the better the chances of generating leads and closing sales. Thanks to WhatsApp QR codes that act as effective digital front doors for your business and provide your potential customers with an easy way to initiate a conversation with you. Gone are the times when people had to add a business WhatsApp number to their contacts to kickstart interactions! Businesses can simply place their QR codes on promotional materials and enable audiences to scan their way to quick communications.
Powerful WhatsApp Marketing using WhatsApp Panel
WhatsApp Panel makes it easy to send WhatsApp marketing campaigns to your customers and helps grow your sales.