WhatsApp is an integral part of life and work. Facebook, which is now called Meta, saw its potential and acquired it in 2014 for $19 billion which was 12 times higher than the previous year's valuation. Despite the "migration wave" to Signal due to the change in privacy terms, WhatsApp is still the world's most prevalent messaging app with more than 20 hundred million monthly active users worldwide. The status of WhatsApp is completely unshaken.
Due to its dominant position, WhatsApp has become businesses’ favorite tool to communicate with customers. For some, it has even become the only tool. However, in the unfortunate event that a WhatsApp Business account is suddenly banned, the communication will be cut off entirely. Even if you request to unblock the account, you still have to wait meanwhile you cannot contact the outside world during the suspension period.
What to expect when the WhatsApp account is banned?
When your account is banned, you will see the following message when you try to get access to WhatsApp: "Your phone number is banned from using WhatsApp. Contact support for help."
If your appeal is successful, the suspension will only last one week, otherwise, your account will be permanently suspended. In the worst case, you won't be able to log in to the same account in the future and you will lose all of your contact and conversations.
Why is my WhatsApp Business account banned?
If you want to use WhatsApp for commercial purposes, you must follow the "game rules". To prevent your account from being blocked, you can try to avoid some pitfalls:
1. Send advertising messages
Sending advertising messages in bulk is risky. Merchants who are eager to promote their products and services may spam users with messages. When the promotional messages consist of too many links or explicit promotion wordings, they can be scanned by the system easily and blocked.
2. Send messages automatically or in large quantities in a short period
You also need to avoid sending messages automatically or in large quantities during a short period of time. The use of third-party software to automatically send many messages is easy for the system to detect, so do not try to use WhatsApp to send a large number of messages, automated messages, or automated dial-out calls. Do not manually send the same promotional message to different contacts. You will definitely regret it when you get blocked.
3. Multiple reports were made in a short period
In addition to the system's automatic detection, another indicator that decides whether to block your account is the reports that WhatsApp has received. Your account will be blocked when you are frequently reported by the receivers when they found your blast too spammy. Remember the marketing 101: Don’t be too annoying when it comes to promotion.
Besides, WhatsApp uses AI technology to detect unusual activities and then bans accounts that send automated messages without authorization and automatically create accounts or groups.
4. Violate WhatsApp's terms of service
Posting fake news and hate speech, engaging in illegal, threatening, intimidating, sending hateful and racial or ethnic discrimination behaviors are prohibited on WhatsApp. Check out WhatsApp Terms of Service here.
5. Send broadcast messages excessively
Contacts will only receive messages sent through the broadcast list if they add your phone number to their address book. But if you use broadcast messages too often, it can easily lead to reports of your messages. Meanwhile, if WhatsApp receives multiple reports, it will consider this a misuse and your account will be blocked.
What to do if your WhatsApp account is banned
In the unfortunate event that your WhatsApp account is disabled, if your business relies heavily on WhatsApp to connect with consumers, the only way out is to file an appeal to WhatsApp. The following section shows how to unblock a WhatsApp account and how to prevent the same thing from happening again.
1. File an appeal
The first action you can take is to appeal.
1. First of all, find out your account category. For instance, if you own a small shop and you use your personal phone number to send messages you should select "WhatsApp Messenger Support" for help.
2. Then, click on "Contact Us" to contact WhatsApp Messenger to resolve the issue.
1. Fill in your mobile phone number, email address, and the version of WhatsApp you use.
2. Write down the details of the problems you encounter, such as the reason for being blocked, why you believe that there is a misunderstanding.
If you're already using a WhatsApp Business account, you should send an email to email@example.com to file an appeal.
2. Evaluate and take notes for the lesson learned
While waiting, you should also reflect on the reasons for being blocked, so that the same situation will not happen again. Promotions via the WhatsApp campaign might be tricky. The following tips are for you to advertise your business in the correct way:
1. Send messages in batches
If you are blocked because you send an automated or large number of messages in a short period, it is necessary to pay attention to it in the future. It is safer to limit the number of messages you send at a time and send bulk messages in batches.
2. Stop hard selling
There are many ways to promote your business. If you sell hard, it is easy to annoy people and they will report your account. You may personalize your messages, send some holiday greetings, or treat them as a friend while you chat. Building long-term relationships is more effective than any promotional materials. Genuine engagement helps improve customer loyalty!
3. Always be patient
Rushing success is the main reason why many accounts are blocked. It is necessary to remember that "more haste, less speed". If your account is blocked again, it will be blocked for a longer period, and there will be a greater chance of being permanently blocked by WhatsApp.
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